Marketing & Growth
Meta Ads
Facebook and Instagram advertising built around a clear offer, relevant creative and measurable customer actions.
The opportunity
Meta Ads for your business.
Meta Ads can introduce an offer to people who are not actively searching for it yet. Busicus helps businesses plan Facebook and Instagram campaigns around the product, audience and action that matter. A useful campaign connects the creative promise with what happens after the click or enquiry. We review the offer, landing experience and available measurement before deciding how to structure and test the advertising.
An e-commerce campaign may need catalogue quality, purchase events and an order journey that handles the attention it receives. A service campaign may need a lead form, qualification questions and a consistent follow-up process. For Bangladesh and international audiences, language, geography and creative context influence the brief. We distinguish media spend from management and production costs, and review both platform signals and business feedback. Tracking limitations and attribution differences are documented so reporting does not treat every platform-reported action as a confirmed sale.
Where it helps
Business challenges this can address.
Every engagement starts with the context behind the request, so the solution fits the decision it needs to support.
- 01
Ads attract interest but leads are poorly qualified.
- 02
Creative testing lacks a clear hypothesis or review process.
- 03
The landing page does not deliver what the advertisement promises.
- 04
Campaign reporting is disconnected from sales or order feedback.
Your priorities
Shape your first conversation.
Select the parts of this service that matter to you. Add your shortlist to the enquiry when you are ready.
Working together
Know what happens at each step.
Explore the stages and the decisions that move the work forward.
01Check readiness
Review the offer, accounts, creative assets, landing journey and tracking.
02Build the first test
Agree the budget, hypotheses and creative variations before launch.
03Review response quality
Compare platform data with lead or order feedback and investigate obvious friction.
04Refine the campaign
Adjust creative and allocation using the agreed evidence, without assuming that higher spend fixes weak economics.
Questions, answered
Meta Ads FAQs
Scope, cost and practical considerations before you decide.
Are advertising spend and management fees separate?
Yes. The proposal should distinguish platform media spend, campaign management, creative production and any additional tools. The media budget is agreed before campaigns are launched.
Can you guarantee a specific ROAS or number of sales?
No. Results depend on the offer, margin, competition, creative, website, fulfilment and tracking, among other factors. We define the target and review evidence while being clear about what the campaign can control.
Do we need a website for Meta Ads?
Some objectives can use platform forms or messaging, while purchases and detailed service evaluation may need a website. The destination should match the customer action and your team’s ability to handle the response.
Can campaigns target international customers?
Geographic scope can be planned around the markets you genuinely serve, subject to platform availability and policies. Creative, language, payment and fulfilment must support those customers after they respond.
Why do many leads fail to become customers?
Possible causes include an unclear offer, weak qualification, a mismatch between ad and landing page, slow follow-up or pricing expectations. Reviewing the complete journey is more useful than judging the ad alone.
Start a project
Let’s shape the right next step.
Tell us where you are today and what you want this service to make possible.
