Marketing & Growth
Google Ads
Google Ads management that connects search intent, relevant landing pages and qualified leads or purchases.
The opportunity
Google Ads for your business.
Google Ads can put an offer in front of people looking for a relevant product or service. Busicus helps businesses in Bangladesh and international markets plan campaigns around that intent: what the person needs, which searches fit the offer and what the landing page should help them do. We review the available budget, conversion journey and measurement before recommending the initial campaign scope.
For a service business, a smaller set of relevant commercial searches and a focused enquiry page may be a useful starting point. For a retailer, product information and a dependable purchase journey shape the brief. Campaign structure, geographic targeting, ad copy and exclusions should reflect the actual business. We review search terms and lead quality alongside spend and platform-reported conversions. Media fees are separate from management, and campaign decisions should account for sales feedback, margin and attribution limits rather than clicks alone.
Where it helps
Business challenges this can address.
Every engagement starts with the context behind the request, so the solution fits the decision it needs to support.
- 01
Spend goes to searches that do not match the service or product.
- 02
Advertisements send every visitor to an unfocused homepage.
- 03
Conversion reporting does not distinguish enquiries from useful leads.
- 04
A business wants to test demand in a defined market before expanding.
Your priorities
Shape your first conversation.
Select the parts of this service that matter to you. Add your shortlist to the enquiry when you are ready.
Working together
Know what happens at each step.
Explore the stages and the decisions that move the work forward.
01Define the commercial objective
Agree the offer, service area, conversion action and media budget.
02Prepare the search journey
Map intent to campaigns and landing pages, then validate the measurement setup.
03Launch and inspect
Review early search terms and user response, checking that spend and tracking behave as expected.
04Optimise with business feedback
Use relevant conversion and lead-quality evidence to refine targeting, copy and landing pages.
Questions, answered
Google Ads FAQs
Scope, cost and practical considerations before you decide.
How much should we spend on Google Ads?
The budget depends on the market, competition, conversion rate, customer value and how much learning is needed. Begin with a defined test scope and spending limit. Management fees and other costs should be shown separately.
Does paying for Google Ads improve organic rankings?
Paid advertising and organic search are separate. An advertising programme can provide useful audience and landing-page learning, but ad spend does not buy a higher organic position.
Do we need separate landing pages?
A relevant existing service or product page may be sufficient. Where several offers or audiences have different needs, dedicated landing pages can provide a clearer journey. Each page should offer useful information, not simply repeat keywords.
Can we target Bangladesh and overseas markets?
Yes, subject to the campaign and platform requirements. Separate geography, language and offer considerations help avoid combining audiences whose buying conditions are different.
How do you judge campaign performance?
We agree meaningful conversion actions and review them alongside spend, search terms and business feedback. A high click-through rate is not enough if enquiries are irrelevant or purchases are unprofitable.
Start a project
Let’s shape the right next step.
Tell us where you are today and what you want this service to make possible.
